Dear Fellow Magician,


Do you have a great-looking website, but no one is finding it?


A fantastic, high-quality website is one of the most valuable tools for booking magic shows in the 21st century. It's pretty indispensable.


But a good website is only part of the answer.


You've got to get traffic to your site.


If no one knows about you, they won't find your website. And you won't get the bookings. It's that simple.

While it's true that Search Engine Optimization is the key to long-term success, it does take time to ramp up.


But today, I'm going to share a shortcut with you. A way to get prospects eagerly searching for your magic shows right to your website.


Best of all, if done properly, you'll only get the people you want at your doorstep, leaving tire kickers and "Internet Rubber Neckers" in the dust.

When I tell you what it is, get ready for the cries of protest from the crusty corners of The Magic Cafe.


Ready?


The amazing lead generation system I'm talking about is...


...Google Ads.

See? I knew they'd start squawking.


Yes, Google is out to take your money. Yes, if you do it wrong Google Ads can drain your money faster than a Nigerian lottery email scam.

To run Google Ads effectively and book more shows at higher fees (my mantra), you gotta know the platform inside and out.


Making matters worse, some of the best keywords for magicians are either highly competitive (and expensive) or hard to figure out, resulting in you spending far more per click than you should.


But there's an easier way.


And it doesn't involve a course, training, or a new eBook.

Imagine you're on your computer looking at the latest magic tricks. In between videos, you check your email.


Wow! You have a lot of potential gigs to respond to. Much more than you were expecting.


Each person is asking you for more information and what your rates are.


You didn't have to do a thing, either. You didn't have to put stamps on postcards or letters. You didn't pick up the phone to cold call. No coding, programming, or techy stuff.


You just sat back and these people seemed to drop out of the sky.


It's like, well, magic.


Best of all, it's fast. Done effectively, Google Ads can get you in front of people in just a few days.


And these are people looking online for exactly what you offer at precisely the time they need it.


That's what an effective Google Ads campaign can do for you.

Let me take the reins and use Google Ads to deliver eager clients right to your website. Here's some of what my complete Google Ads service includes:


· A detailed analysis into your market's buying mindset (Without this, your Google Ads may have the wrong focus)



· Complete setup of your Google Ads account (if your account is already set up, I'll give it a thorough audit to make sure Google is not grabbing more money from you than it should)



· Discovery of the best keywords to use (HINT: many of them may not be what you'd expect)



· Crafting the perfect ads to entice viewers to click, bringing them right to your website



· Adding NEGATIVE keywords to your Google Ads account. You won't believe how much money this will save you!



· Setting your various ad groups correctly to boost your quality score, saving you even more money!



· Ideas and suggestions for your website to maximize its effectiveness for all the new visitors you'll get



· I'll use specific scheduling & audience strategies in place to maximize your budget



· I'll add little-known 'add-ons' to your ads, giving you more ad 'real estate' and capture even more leads



· I'll advise you on specific campaigns so you don't mix markets on the same ad (HINT: 'Magic for All Occasions' is SO bad for quality Google Ads!)


· And MUCH more

I considered putting out a Google Ads training for magicians.


But the problem is Google changes how they do things constantly.


For SEO, we had several Google updates to worry about in 2022.


And while I've been running Google Ads campaigns successfully since at least 2002, it hasn't always been easy getting up-to-date training on Google Ads.


For one thing, Google's trainings are vague in key areas and give you 'advice' that is flat-out WRONG unless you enjoy burning through cash.


After hours and hours of digging, I have kept myself up to date with the changes in Google's ad platform.


Knowing it will likely change again soon, I've committed to keeping education current in all things Google. So you don't have to.


Now here's the bad news I promised in the headline above.


I can't work with everyone who applies to me.


There are certain benchmarks you must meet for me to work with you.


They are:


1. Your website

2. Your budget


And no, that's not some Dave Dee-ish "takeaway selling" crap, either.


Let me explain...


For Google Ads to work, you gotta have a really good website. Without it, you're going to be spending money on Google Ads only for prospects to click on your ad, not like what they see, and leave your site.


You will have wasted your ad money.


So your site's gotta be up to snuff.


One important point. Making sure your website is good enough before I work with you is NOT me being a snob. It's all to protect both of us.


Let's face it: If your website is not where it should be and I run your Google Ads, you won't get as many shows.


And you'll blame me.


So this is about protecting my reputation and protecting your bank account.


Second, let's talk about your budget. Setting up an effective Google Ads account takes time. And I'm the only person working in my business. I don't have assistants or VAs I can shuttle work to. That's not how I work. I do everything myself to ensure the highest quality.


So your budget will need to be hefty enough to pay me to set up your account and run ads.


My initial Google Ads set-up fee is $497. After that, my fee is $250 per month to monitor your account and make adjustments as needed to prevent Google from doing sneaky things with both your Ads and your budget. (And believe me, they'll try. Every. Month.)


And my fees are on top of your Ads budget. Google charges you each time someone clicks on your ad. How much you spend each month is up to you.


Don't worry, I can help you determine your budget.

I expected some skepticism.

I’m not a big name in magic. I’m not a creator of new tricks. I’m not on the lecture circuit.

So unless you listen to my podcast, The Professional Magician, you may have never heard of me.

Here’s proof I can deliver the ‘goods:’

“After 4 months of having Cris Johnson use his marketing expertise to boost my business after COVID, I made so much money I could afford to buy a copy of the Daredevil #1 comic book.”

"Cris has recently worked on copy for a complete website, email campaigns, and autoresponder copy for my new venture. He did an amazing job with the complete project. Cris is also a wizard with SEO and has helped me, in a very short time, reach number one on google search."

"Cris is an excellent copywriter with a vast knowledge of digital marketing. He’s smart, conscientious, punctual, and thorough. He’s a great communicator and an all-around nice guy. I'm getting very regular inquiries, Cris -- THANKS!"

These guys trust me to get them results. And they wouldn’t be willing to put their names in the same space as me if I didn’t give them the results promised.

Right now, you’re probably wondering about the price.

To find out if you qualify, fill out the Contact Form below. Once you fill out the form, I will check out your site and see if it will serve you well when Google Ads prospects are directed to it.


Depending on my schedule, it may take me up to 72 hours for me to respond. I'll let you know if it makes sense for us to have a conversation about moving forward. If I think I can help you, I'll reach out to you to schedule a Zoom session.


After our Zoom conversation, if you decide to move forward, let me know and I'll send you an invoice for the initial Google Ads setup


Easy!


IMPORTANT: You pay NOTHING today.