Dear Fellow Magician,

If you're already getting inquiries — librarians, parents, HR managers, daycare directors, PTA volunteers, festival committees — but you keep losing them the moment someone asks "how much?"…

Then this page will show you a faster, more confident way to turn those exact inquiries into booked shows at the fees you actually want to charge.

All this without dropping your price to win the gig…

…without chasing more leads to make up for the ones you're losing…

…and without ever again staring at an inquiry email wondering what on earth to write back.

* * *

👉 You get inquiries — but too many of them go quiet the second you send a number, and you never find out why.

 
👉 You've caught yourself lowering your fee just to land the date, then resented the gig the whole drive there.

👉 You suspect you're losing bookings not because of your magic, but because of what happens in the 48 hours after the inquiry lands — and you can't quite put your finger on it.

👉 You stare at a fresh inquiry and rewrite the same reply five times, because you've never had the exact words that book the gig.

👉 You watch lesser performers stay busier than you, and you can't figure out how — your show is better than theirs.

👉 You want a repeatable way to book every inquiry, not a different scramble every single time.

If you nodded at even two of those — keep reading. This is the exact problem I built Fully Booked to kill.

* * *

Here's the truth almost no magician wants to hear:

 
The inquiry is almost never the problem. The 48 hours after it are.

 
Think about it. You already have leads. They're hitting your inbox and your voicemail right now. A librarian planning her summer reading program. A mom three weeks out from her kid's party. An HR manager who drew the short straw on the holiday banquet. 

These people already want to hire a magician. They found you. They reached out.

And then most magicians lose them — not in the show, not in the negotiation, but in the silent, ordinary moment when the buyer asks "what's your price?" and the magician fumbles the reply.

He answers two days later, when she's already booked someone else. Or he sends a naked number with no value wrapped around it, so he becomes a line item to be price-shopped. Or he panics and quotes low, training the market to see him as the cheap option. Or he writes a beautiful, agonized three-paragraph email — and still doesn't get the gig, because he never learned what that buyer actually needed to hear.

That moment is where your income is won or lost. Not your sleights. Not your website's font. That moment.

And here's why it should excite you: it's the single most fixable problem in your entire business.
Imagine replying to an inquiry within the hour — fee included — with total confidence, while your competition is still "checking the calendar."

Imagine knowing, the instant you read an email, exactly what to say, what to ask, and what to charge.

Imagine the follow-up running itself, so the gigs that don't book on day one still land on day six — without you nagging anyone.

You don't need more leads. You need to stop leaking the ones you already have. Plug that leak and you out-book performers ten times your talent, at fees you actually want — from the exact same inquiries you're getting today.

That's the opportunity. Now let me show you why it's been so hard to fix.

* * *

If converting inquiries were easy, every working magician would be booked solid. Most aren't. Here's why.

 
Problem #1: You're treated like a price, not a performer

 
When the buyer's first and only question is "how much?", and your answer is just a number, you've handed her a calculator and invited her to comparison-shop you. She lines you up against three other magicians on a spreadsheet, and the cheapest name wins. Your years on stage, your reliability, your clean show — none of it ever enters the conversation. You got reduced to a figure before you ever got to be a magician.

 
And it gets worse the longer it goes on. Every time you let the price lead, you train that buyer and everyone she refers to see you as interchangeable. You're not building a reputation. You're building a race to the bottom, and you're running it in your own lane.

 
Problem #2: Speed is killing you — and you don't even see it

 
The magician who replies in one hour beats the magician who replies in one day. Almost every time. Not because he's better — because by the time the slow magician answers, the buyer has emotionally moved on. Inquiries have a half-life measured in hours, and most performers treat them like they'll keep.

 
You think you lost that gig on price or on talent. You actually lost it on the timestamp. And you'll never know, because nobody emails back to say "you were great, but you were slow." They just go quiet, and you blame the wrong thing, and you change the wrong thing next time.

 
Problem #3: Every market plays by different money rules — and breaking them costs you the gig

 
Here's the trap that snares even experienced performers: what works in one market backfires in another. Quote a library fast and you win. Quote a corporate client fast and you just left thousands on the table — that buyer needed a discovery call first. Send a daycare director a contract and you scare her off; she needed a simple confirmation letter. Give a birthday parent one flat number and you kill your own upsell; she needed a package ladder.

 
So a magician learns one market, assumes the rules are universal, carries them into the next market — and quietly bleeds bookings he never understands. There's no single "right way" to handle the money moment. There are six. And nobody ever handed you all six.

 
The wrong solutions you've probably already tried

 
Lowering your price. It feels like control. It's the opposite. Every dollar you drop tells the market what you're worth and brings you a worse class of client — the ones who haggle, cancel, and never refer. You don't win the price war. You just keep fighting it, forever, for less.

 
Chasing more leads. More ads, more SEO, more social posts — pouring water into a leaky bucket. If you're converting badly, doubling your inquiries just doubles the number of gigs you lose. It's expensive, it's exhausting, and it never fixes the actual hole.

Winging the reply every time. You're a creative person, so you trust yourself to find the words in the moment. But "in the moment" is exactly when you're rushed, distracted, and unsure — so you default to a number and a prayer. Talent doesn't save you here. 

A system does.

That's normal — and it's not your fault. Nobody ever sat you down and taught you the business moment that happens between the inquiry and the booking. You were taught to perform. You were never handed the words.

* * *

After 20+ years booking full-time across every market a working magician touches, I stopped seeing six different sales problems and started seeing one engine with six settings.

 
I call it the Fully Booked Engine. Seven stages. Every booking, every market, runs on them in order:

 
1. Capture. A contact form that grabs exactly what you need to quote — no more, no less. The right fields turn a cold inquiry into a same-day quote.

 
2. Respond fast — and make the money move. Reply the same day. Wrap the number in value; never send a naked price. This is the one stage that changes by market — and getting it right is the whole game.

 
3. Follow up 6–8 times. Most gigs don't book on the first reply. Stories, value, soft asks — never nagging. And you stop the instant they say yes.

 
4. Handle the objection. Reframe the value, offer a structural alternative, or bow out with class. You do not drop your fee.

 
5. Lock it. Confirmation → agreement → pre-show emails, so nothing slips between "yes" and showtime.

 
6. Work the post-show flywheel. Thank-you and receipt → testimonial → referral → annual rebook. Roughly 60% of a booking's lifetime value lives here, after you've already cashed the check.

 
7. Pull the biggest lever. Each market has one multiplier that can nearly double your take from work you're already doing.

 
That's the engine. Here's the part that makes it actually work: Stage 2 — the money move — is tuned differently for each of the six markets. That single difference is what separates a magician who books one market from one who books them all:

 
• Library — quote fast, priced on distance. Three set brackets; the second you know the location, you know the fee.

 
• Birthday — quote fast through a three-package ladder, with one "marquee trick" that pulls parents up to the middle tier.

 
• School — quote confidently with all-inclusive, distance-scaled pricing — plus the fundraiser double-up that doubled my school income.

 
• Corporate — never quote first. Discovery call, then a three-tier proposal. Built around the longer corporate sales cycle.

 
• Daycare — the one outbound market. The cold-call script is the centerpiece, plus the free-show funnel and the chain strategy that once turned one free show into 40–50 bookings in two months.

 
• Family & Festival — flat appearance fee for a block of time, then fill the day. The trickiest, most weather-dependent market — finally handled.

 
Master the engine once. Flip the right setting for the buyer in front of you. Run the play. That's the entire difference between "thanks, we went with someone else" and a booked date on your calendar.

That's the reason I built Fully Booked.

 
It's a complete, done-for-you booking system delivered as six market kits plus a full set of fill-in-the-blank templates — instant digital access, yours the moment you join. Not a course you have to "get through." A working toolkit you start using on your very next inquiry, today.

 
Here's everything inside:

 
The Six Kits

 
Each kit is a complete inquiry-to-booking system for one market — the buyer explained, the engine tuned, and every word written for you:

 
🎩 The Library Kit — Win the 48-hour window. Same-day distance pricing, the exact quote email, the 7-email follow-up, and the multi-library day that can double your library income in a single driving day.

 
🎂 The Birthday Kit — The three-package ladder and the one marquee trick that pulls parents up to the middle tier — so you stop quoting a naked number and watch your average booking climb.

 
🏫 The School Kit — All-inclusive, one-stop-shopping pricing schools love, plus the fundraiser double-up: pair a daytime assembly with a nighttime fundraiser and double your income off a single school.

 
🏢 The Corporate Kit — The never-quote-first play. The discovery-call script, the three-tier proposal, and the longer follow-up cadence that lands the highest fees you'll charge all year.

 
🧸 The Daycare Kit — The only outbound market, and a wide-open one. The word-for-word cold-call script, the free-show funnel, and the chain strategy that turns one center into a whole network of recurring rebooks.

 
🎪 The Family & Festival Kit — Two buyers in one kit (private hosts and public organizers), flat-fee pricing for a block of time, the "fill the day" lever, and the weather contingency clause that saves the gig when the sky opens up.

 
The Templates — Everything Already Written

You don't build a thing. You fill in the brackets and send:

 
• Six per-kit Email & Script swipe files — every quote email, follow-up, and objection reply, ready to copy, paste, and send.

 
• The Performance Agreement — one master contract with deletable, per-market clause blocks (winter-weather clause, rain clause, corporate content clause, daycare confirmation-letter variant).

 
• The Information Checklist — capture everything you need on every booking, so nothing falls through.

 
• The Three-Tier Proposal — the fillable proposal that closes corporate and school buyers.

 
• The Technical Rider — the one-pager that makes you look like the pro you are.

 
• The Corporate Discovery-Call Script — the conversation that unlocks your highest fees.

 
Plus: The Fully Booked Engine On One Page

 
The entire seven-stage system on a single page — the map to all six kits. Two minutes with it and the whole bundle clicks into place.

 
Set the universals up once, and they're ready for every booking you'll ever take.

Let's talk about what this is actually worth — because the price is going to look like a rounding error in a second.

 
Fully Booked is $297. One payment. Lifetime access.

 
One booking pays for it. Probably several times over.

 
Reason #1: A single saved gig more than covers it

You don't even need this system to work well. You need it to win you one booking you'd otherwise have lost. One library show is $400–$500. One school day is $697 — or $1,697 with travel. One corporate event runs into four figures. Recover a single gig you're currently leaking at "what's your price?" and the bundle has already paid for itself, with change. Everything after that is profit you weren't capturing before.

 
Reason #2: Every dollar you stop discounting is pure margin

If this system gives you the confidence to hold your fee on just a handful of bookings a year instead of caving — that's not $297 saved. That's thousands, every year, for as long as you perform. Stop training your market to haggle you down, and the bundle pays you back on every quote you send for the rest of your career.

 
Reason #3: Compare it to the alternatives

Hire a copywriter to write your booking emails: easily $1,000+, and they don't know the magic business. Coaching with me: more than this, by a wide margin. Figure it out yourself by trial and error: years of lost gigs you'll never get back, and you still won't know which ones you lost or why. Fully Booked hands you the finished system — the same one I use — for the price of one lost library show.

 
The real cost is doing nothing.

 
Here's the part nobody likes to sit with. Every week you keep handling inquiries the old way, the leak keeps running. The gigs you're losing right now don't show up on a statement, so they don't feel like a cost — but they're the most expensive thing in your business. Quietly, every month, you're leaving real money on the table and calling it normal.

 
I'm not going to chase you. You're a professional; you can do the math. The inquiries are coming either way. The only question is how many of them you keep.

I'm not offering a money-back guarantee on this. Let me tell you straight why.

 
This isn't a gadget or a download you watch once. It's a working professional's toolkit — the actual emails, scripts, fees, and contracts I use to book my own calendar. The moment you join, you have all of it, in full, instantly. There's nothing to "wait and see."

 
And the results don't come from owning the kits. They come from sending the emails. I can hand you the exact words that book the gig — I can't make you hit send. A guarantee would quietly pretend otherwise, like the value lives in the file instead of in the work. It doesn't, and I won't insult you by suggesting it does.

 
So this is a professional-to-professional deal. If you're looking for something to try on for a week and send back, this isn't it — and we'll both be happier if you pass. But if you're a working magician who's tired of leaking the inquiries you already get, and you're ready to actually run the system: it's all here, it's proven, and it's waiting.

A few honest words before you decide.

 
Fully Booked is not for you if you're looking for a magic button. The kits hand you every word — but you still have to send the emails, follow up when a buyer goes quiet, and hold your fee when it's tempting to cave. The system removes the guesswork. It doesn't remove the work.

 
It's also not for you if you don't yet get inquiries at all. This bundle converts the leads you already have; it isn't a lead-generation course. If your phone never rings, fix that first — then come back, because this is what makes those calls pay.

 
But if you're already getting inquiries and losing too many of them — at the exact moment someone asks your price — then this is the most direct fix I know of. It's the system I run every week, in every market on this page.

Q: What exactly is Fully Booked?

A: It's a complete inquiry-to-booking system for working magicians, delivered as six market kits (Library, Birthday, School, Corporate, Daycare, Family & Festival) plus a full set of fill-in-the-blank email templates, scripts, proposals, and contracts. It takes the inquiries you already get and turns them into booked, high-fee shows. One payment of $297, lifetime access.

Q: How is this delivered?

A: Instant digital access. The moment you join, you get everything — guides and templates — in a shared online folder you can read, download, and start using today.

Q: Do I have to work all six markets?

A: No — and please don't try to, at least not at first. Start with the one market you work most. Get that flow running, then add the next. The bundle is built so each kit stands on its own.

Q: I've been performing for years. Is there anything here for me?

A: Yes. Experienced pros are exactly who tend to have the biggest leak, because they're carrying one market's money rules into markets where those rules backfire. The six tuned pricing moves are usually where seasoned performers find the fastest money.

Q: I'm newer. Will this be over my head?

A: No. Every kit explains the buyer before it hands you the templates, and every word is written for you. If you can fill in a bracket and hit send, you can run this.

Q: How fast will I see results?

A: You can send your first improved quote the same day you join — the templates are copy-paste ready. How fast it turns into bookings depends on your inquiry flow and how consistently you run the follow-up. The system works when you work it.

Q: Is this a lead-generation system? Will it get me more inquiries?

A: No. Fully Booked converts the inquiries you already get into bookings. If you're not getting inquiries yet, this isn't the right starting point — handle lead-gen first.

Q: Why is there no money-back guarantee?

A: Because you get everything instantly and in full the moment you join, and the results come from running the system, not from owning it. I price it at exactly what one booking returns and let the work speak for itself. If that's not your style, no hard feelings — this is built for professionals ready to use it.

Q: $297 — is it worth it?

A: Recover one library show ($400–$500), one school day ($697+), or one corporate event (four figures) that you'd otherwise have lost at "what's your price?", and it's already paid for itself. Everything after that is money you weren't capturing before.

Q: Who are you to teach this?

A: I'm Cris Johnson. I've performed full-time for 20+ years across every market on this page, I book around 50 library shows a year plus schools, corporate, daycares, birthdays, and festivals, and I teach this exact system to my private coaching clients. 

Fully Booked is that system, written down.

Go get 'em,

 
— Cris