Dear Friend,

Do you ever feel alone as a magician? 

Colleges don’t offer classes for magicians. So-called small business courses are really designed for companies with store fronts and employees.

Our business is unusual. There’s so much we must figure out by ourselves. We have to:

· Choose what kinds of shows we will perform

· Decide where want to perform our magic

· Find out who will book our shows

· How to design shows for those markets

· What to charge

· How to reach these potential bookers

Then we have to put systems in place to reach these people and make running the business easier.

Oh, and we have to be writer, director, and producer for the shows we perform.

You know, the actual product we’re trying to sell!

It’s a lot. And figuring it out is even tougher.

But what if you had a roadmap? A step-by-step plan?

I shake my head.

Don’t worry, it’s not like that. I’m not offering you a course.

Don’t get me wrong, I love courses. I used to buy all the magic marketing courses. Eric Paul. Dave Dee. Brad Ross. I had a ton of them.

And even when I got a course I didn’t like, I was always able to get some pearls of wisdom that made it worth the investment.

But that’s not what I’m talking about.

Those courses, good as some of them are, were not personalized. They were systems that worked for the folks who wrote them.

I should know. I’ve put out a few courses of my own over the years. And I stand by them and their value.

But in this day and age, you need a customized game plan. Something created specifically for you.

A plan of attack for building or improving your magic business for you and you alone.

Ideally, this plan would include:

· Learning about you and your goals. Maybe you want to go full-time. Maybe you want to stay part-time but break into a brand-new market.

· Suggestions and ideas for selling your magic shows to your ideal clients. (Magic for All Occasions is the road to the bottom!)

· A dive into your website, looking for areas of improvement. Things you can correct that would improve your online presence. Resulting, of course, in more gigs and higher fees. (Yeah, I use that phrase a lot. It’s becoming my thing.)

· Offline marketing opportunities. The internet is great, but anyone who tells you direct mail is dead is 100% wrong

· A look at your geographic area and some of your competition…and ways to set yourself apart from them

Here’s how it works.

This plan is a personalized website analysis with a few extras added in.

What is a website analysis, you ask?

A copywriter (in this case, me) looks at your site from top to bottom and makes suggestions on how to improve it.

You’re handed a detailed breakdown of how to make your website do a better job for you.

No guesswork. Just a detailed analysis from an expert in your field. (Again, me.)

Once you decide to move forward with “The Magician’s ‘Book-More-Shows’ Custom Action Plan,” I send you a detailed questionnaire immediately after your purchase.

This questionnaire will give me everything I need to look for when conducting a deep analysis of your business.

I’ll comb through your website and based on the answers to your questionnaire, give you suggestions to redesign your site to better suit your goals.

This deep dive will include suggestions on everything: graphics, colors, fonts, the copy itself, opportunities for better Search Engine Optimization, and more.

I’ll also take a look at your local competition and offer a few ideas to set yourself apart from them.

Now, a confession.

 
For years I delivered this plan as a video. I'd record my screen, scroll through your website, and talk you through everything I found.

I don't do that anymore. And you're getting the better end of the deal.

Here's the problem with a video: you can't skim it. You can't find the one part you needed again three weeks later without scrubbing back and forth through forty minutes looking for it. You can't hand it to your spouse, or to the guy who built your website, or to the friend who's been telling you to raise your prices. And you certainly can't work from it — you'd have to sit there with a notepad, pausing every fifteen seconds.

So now you get a written report. Somewhere in the region of thirty pages, built for you and you alone.

You can print it. You can mark it up. You can hand somebody the four pages that apply to them. You can put it in a drawer and pull it back out in March when you're finally ready to do something about your fees. It doesn't expire and it doesn't live on somebody's server.

 
Here's what's in it.

 
• The two lines of invisible text on every page that decide whether a school ever finds you — and why yours are almost certainly blank (I have yet to open a performer's website where they were all filled in)

• The exact words to put in your page titles. Not the theory. The actual sentences, written out, ready to paste.

• The "ghost page" problem — how an old copy of your own homepage can sit there quietly competing against the real one, and how to check in about ninety seconds

• What a busy prospect actually does in her first ten seconds on your site, and the six questions she needs answered before she'll ever fill in your form

• Why your photographs may be completely invisible to Google — and the twenty-minute fix that costs nothing

• The navigation mistake that hides most of a website from most of its visitors (if there's a menu item on your site called "More," we need to talk)

• Graphics, colors, fonts, and layout — what's working, what's fighting you, and what to leave alone

 
• The one-line division problem that tells you whether your income goal is even possible at what you currently charge. It takes eight seconds. For most performers the answer is genuinely alarming, and it changes everything that comes after it.

 
• Why the performer charging exactly what you charge may be the biggest problem in your market — and what to do about it that isn't lowering your price

 
• The show you are already performing and already advertising, that you're somehow not selling

 
• A tiered structure that lets a client say yes to more without you ever having to ask for more

 
• The near-term number that actually matters — the one that gets you out of the day job — as opposed to the dream figure you wrote on the questionnaire

 
Your competition:

 
• What your three closest competitors are doing on their websites that you aren't. It's checkable, it's boring, and it's quietly costing you bookings.

 
• How to read a competitor's own marketing for the opening they've left you. Sometimes it's sitting in their fine print.

 
• The one thing you can say about yourself that none of them can — written out as a sentence you can put on your website this week

 
Your marketing plan, online and off:

 
• The one online channel worth your time, and the ones to stop doing, named specifically

 
• The dozen sheets of paper that turn every show you perform into three new testimonials

• The leak that's costing you more than your website is — and it's the one almost nobody plugs

 
I guarantee this report will hand you things about your website and your business you have never once considered. Insights that will help you book more shows at higher fees.

I get it. Everything sold to magicians is flooded with hype. Therefore, here are a few comments from magicians after I have helped them with their magic business…

“After 4 months of having Cris Johnson use his marketing expertise to boost my business after COVID, I made so much money I could afford to buy a copy of the Daredevil #1 comic book.”

"Cris has recently worked on copy for a complete website, email campaigns, and autoresponder copy for my new venture. He did an amazing job with the complete project. Cris is also a wizard with SEO and has helped me, in a very short time, reach number one on google search."

"Cris is an excellent copywriter with a vast knowledge of digital marketing. He’s smart, conscientious, punctual, and thorough. He’s a great communicator and an all-around nice guy. I'm getting very regular inquiries, Cris -- THANKS!"

Pretty hard to argue with that, right? Now let’s get to the part you’ve been waiting for…

I love coaching.

When paired with the right professional, a good coach can shave years off your learning curve.

In 2013, I paid $3500 for an NLP/hypnosis expert to coach me as I built my hypnotherapy clinic. It was worth every penny. I experienced an 800% jump in hypnosis income the year after I mentored with him.

Then I paid for a second year of mentorship just so I had access to him if I had any additional questions.

In 2022, I paid a copywriting mentor $5000 to mentor me in building my copywriting business. After three months of a 9-month plan, I had already received more than enough value.

And I still had six months to go.

My point is this: You can either try to figure everything out yourself and spend years making mistakes. Or you can save yourself massive amounts of time and money by having a guy who’s been there lay out everything for you.

In the world of copywriting, website audits (yup, that’s what they’re called) normally start at $1000 and go up from there. Maybe higher, I haven’t checked in a while.

But they ain’t cheap.

For the “The Magician’s ‘Book-More-Shows’ Custom Action Plan” the fee is an obscene $97.

That’s it.

But I’m sure you’re thinking, “Why is it so cheap? What’s the catch?”

Three reasons:

1. Most website audits are done for e-commerce websites.

Many audits are for companies that sell a lot of products online. That means combing through a LOT of pages! More work means a higher fee. Most magicians’ websites only have 6-10 pages, tops. Sure, some have more, but it’s still a lot less work than most e-commerce sites. So, I can charge you a LOT less.

2. I'm not learning your business from scratch.

Here's what a normal marketing consultant has to do before they can write you a single useful sentence.

They have to learn what markets for magicians are like. They have to work out who actually signs the check — and it isn't who you'd guess. 

That's a week of somebody's life. And they'd still get half of it wrong, because you can't learn that from an article.

 
I've been doing this full time for over twenty years. I don't have to research magicians or their markets — I work in this world, your world. 

So the part that takes a generalist a week takes me an afternoon, and I can charge you accordingly.

"So we're paying for your shortcuts!" howl the Café regulars, delighted with themselves.

No. You're paying for the twenty years that made the shortcuts possible. There's a difference, and you're welcome to go and get a quote from somebody who'll charge you a thousand dollars to spend that first week learning what you already know.

3. I have an ulterior motive and –

My critics are slowly morphing into Medieval dialects, I mumble to myself.

Yes, I have a hidden agenda. And it’s a simple one.

Once I deliver your customized "The Magician’s ‘Book-More-Shows’ Custom Action Plan," I’m basically telling you how I would help you book more shows at higher fees.

This plan outlines changes I recommend making to your website and in some cases your approach to your magic business.

And that’s what I do now.

I write website copy for magicians. And coach them on how to change their approach to marketing and booking shows.

So, it’s my hope that after you receive your gameplan that you’ll decide to hire me to do the work for you that I recommend.

But you are under NO obligation to do so. Many magicians are quite web-savvy and can handle making these changes themselves.

Or you can take my suggestions to another marketing professional. This is invaluable because most marketing professionals have no idea to sell a magician’s services. There aren’t many of us out there.

And because I’m a highly successful magician and expert copywriter/digital marketer, I can outline an effective path for you that will fit what works for modern online marketing.

Now you know my evil plot.

But I’d better underline my point:

There, that should clear everything up.

After I deliver your plan, feel free to tell me, “So long, sucker!” and vanish into the night.

Or you can decide to contact me on how we can work together to make this game plan a reality for you.

It’s entirely up to you.

I’m about to break another copywriting custom by including two subheads almost on top of each other.

But in this case, I kinda need to. Because now it’s time to tell you…

You’ll be taken to a secure payment page. Once there, you can enter your payment details.

Everything is 100% secure and I never see your payment information.

Once you complete your purchase, you’ll receive an email confirmation letting you know your payment was completed. This confirmation email will include the questionnaire. Fill out the questionnaire and send it to me.

Once I receive your completed questionnaire, I’ll personally send you a quick email letting you know I received it. I’ll also give you an estimate as to when you can expect your customized “The Magician’s ‘Book-More-Shows’ Custom Action Plan.”

When your report is finished, I'll email it to you as a PDF. It's yours to keep — print it, share it, mark it up, come back to it in six months. Nothing expires and there's nothing to download before a deadline.

I don’t know how long I’m going to be offering these customized "The Magician’s ‘Book-More-Shows’ Custom Action Plan." They take a lot of time out of my day, so if my schedule continues to get crazier, I’ll have to end this special promotion without warning.

You have a decision to make. This plan hands you a roadmap of exactly what to do to drastically increase your magic income and the number of shows you do.

It’s not an instant fix. Once you learn what you need to do, you’ll have to execute the plan. Or hire someone like me to do it for you.

But knowing what to do will make your job so much easier.

You’ve already tried it your way. Are you ready to let an expert take you by the hand and show you the way to booking more shows at higher fees?

Click the orange button below to get started.