$68,000.

That’s how much my magic income went up from 2017 to 2018. For me, that represented a massive 68% increase from one year to the next.

And I only made one change in my marketing efforts that entire year.

I didn’t raise my prices. I didn’t add any shows to my roster. I didn’t add any game-changing tricks to my shows. And I certainly did not change my website’s look and feel.

That means I know with 100% certainty what caused that incredible spike in my income.

Email marketing.

Just because something is “old” doesn’t mean it’s any good. Email remains a vital part of the online marketing efforts of many companies.

Fortune 500 companies continue to invest in email. And experts tell us email marketing gives the average business an ROI (return on investment) of $40 for every dollar spent.

Would you cough up a dollar if you got $40 back?

I would. And I do. Each year.

That 2018 spike was not an anomaly. In 2019, my income shot up again. I literally couldn’t add any dates to my calendar. It was full.

Even after COVID subsided, I still used email marketing. And I continue using it to book shows for up to $500 higher than before the pandemic hit.

As someone who only wants to perform part-time, that’s great money.

And guess what? Email marketing doesn’t cost nearly as much as direct mail, Google Ads, or a litany of other marketing options.

Years ago, just sticking a “Sign Up for My Newsletter” button on your website was enough to get people to join your list. From there, you could continue to send them emails and stay in contact with them.

But these days, it’s not enough. Most people don’t want yet another email newsletter clogging up their already-packed inboxes.

Aside from a newsletter, there are other simple ways to use email marketing.

The most obvious?

Sending follow-up emails to past clients or prospects.

For most magicians, these emails are variations on a single theme. And that theme is:

“Hey, are you going to book me?”

And those still work but not anywhere near as much as they used to.

That’s where I can help you.

I’m not going to sell you a course.

I love courses (and I still offer several) but for email marketing, there’s a better way.

It’s fast.

It’s simple.

And it’s a one-time fee.

The solution?

Let me write your emails for you.

In this done-for-you service, I build a complete email System for you. The way it works is simple.

When someone contacts you via email or by filling out a contact form, what happens?

For most magicians, it’s some variation on the following:

1. After someone fills out the form, they receive an automated message that blandly says “Your submission has been received.”

2. You send the person a quick email listing your fees.

3. You wait for the person to book you.

There’s a better way. Using my 20+ experience as a hypnotist, NLP practitioner, and copywriter, I’ll create a series of seven emails for you that get your prospects to respond.

Why seven?

Marketing experts in practically every field remind us that between six to eight touchpoints are how long it takes most leads to respond.

And with my system, you’ll be getting the seven follow-ups, plus two other specialty emails. (More on those in a moment.)

That’s a total of nine emails.

It often takes that many emails for someone to respond because of one thing.

People are busy.

And when they contact entertainers, many prospects email a bunch of people.

When I follow up personally, many of them say to me on the phone, “Thanks for getting back to me. Now, which one are you?”

These kinds of exchanges prove to me that multiple follow-ups increase your chances of the person remembering and then hiring you.

Following up several times is important. But so is tone. You need your emails to stand out from the over-used stuff that so many marketers beat into the ground years ago.

My emails will match your personality, be friendly, and be impossible to ignore.

Here’s why:

Using advanced written powers of persuasion combined with something built into human DNA dating back thousands of years (yes, THOUSANDS of years), your readers will be compelled to open these emails and read them.

This is far beyond the usual “Hey are you going to hire me” type of emails most magicians (and heck, most businesses in general) use in their email follow-up.

The emails I write for you are 100% original for you and your business. No ‘off the shelf’ templates needed.

And because they’re written for you, they’ll stand out to the client when the other magicians’ emails come in.

But that’s not all.

When you invest in “The ‘Book More Shows’ Email Solution for Magicians,” you also receive these critical components FREE:

1. Lead Magnet – This is a free gift promising your prospect some important information that will make their lives easier.

I’ll create a customized lead magnet just for you. It will fit your prospects’ world like a glove. Most importantly, it will help them solve a problem.

And it justifies higher fees.

In their eyes, you’re more than just an entertainer. You’re a problem solver.

2. Informational Email About Your Services - One of your first emails needs to inform and sell these prospects on your offer, namely you and your shows.

I’ve seen far too many email responses from magicians that simply say, “Thanks for your interest in my shows. My fees are $XX. If you’re interested in booking, let me know.”

 
Look at that first contact from a prospect like going out on a first date. You want to put your best foot forward. You want to “schmooze” them. And illustrate how you understand their wants, needs, and desires.

Once they see that you ‘get’ them and can help them, the rest is easy.

3. Email Series Complete Set-Up - You likely already use some kind of email service provider built for entertainers.

Many of my clients know their email service provider and can load their own emails into their system. But if you don’t know how to do it yourself, I’ll do the ‘back end’ work for you.

When we’re finished, your complete email System will be ready to go.

I expected some skepticism.

I’m not a big name in magic. I’m not a creator of new tricks. I’m not on the lecture circuit.

So unless you listen to my podcast, The Professional Magician, you may have never heard of me.

Here’s proof I can deliver the ‘goods:’

“After 4 months of having Cris Johnson use his marketing expertise to boost my business after COVID, I made so much money I could afford to buy a copy of the Daredevil #1 comic book.”

"Cris has recently worked on copy for a complete website, email campaigns, and autoresponder copy for my new venture. He did an amazing job with the complete project. Cris is also a wizard with SEO and has helped me, in a very short time, reach number one on google search."

"Cris is an excellent copywriter with a vast knowledge of digital marketing. He’s smart, conscientious, punctual, and thorough. He’s a great communicator and an all-around nice guy. I'm getting very regular inquiries, Cris -- THANKS!"

These guys trust me to get them results. And they wouldn’t be willing to put their names in the same space as me if I didn’t give them the results promised.

Right now, you’re probably wondering about the price.

I debated what to charge for this done-for-you service.

After all, it’s a complete service. I’m literally dropping a customized ‘machine’ into your lap that could net you thousands of dollars each year.

Remember, the year after I put the System in place, my income shot up $68,000.

But I’m not going to charge that much…although I would be more than justified.

I could also charge anywhere from $100 to $250…per email. That’s extremely common in the copywriting world, even for mid-level copywriters.

That would place the market value of my offer at $900-$2250. And that doesn’t take into account the time and effort to install the entire System for you.

Instead, the investment for “The ‘Book More Shows’ Email Solution for Magicians” is much lower.

You’ll get a complete custom-written 7-email follow-up series, a custom-written lead magnet geared specifically to your performing niche, and an informational email all for just $497.

Oh, and if needed, I’ll install them for you too. For no additional cost.

Now it’s time for you to take action.

I’m a one-person operation. I don’t have any assistants. I don’t farm out my writing assignments to a junior copywriter.

Everything I write is completed by me alone.

That means I have to put a LOT of work into your emails. They have to fit you, your market, and your shows.

It’s all 100% customized.

That means I can only take a few new clients at a time. And once magicians work with me one time, many of them stick around. Most of my clients choose to have me work on their marketing each month.

And I still perform quite a bit, which soaks up still more time.

If you want me to write emails that get opened and compel your prospects to contact you, fill out the Contact Form above.

The longer you wait, the longer your wait will be.

Will your income skyrocket 68% as mine did? I can’t answer that.

But I know that what I create for you will be far more effective than any ‘template’ emails that came with your email service provider.

Take action now, while you’re thinking about it.

With “The ‘Book More Shows’ Email Solution for Magicians,” you’re getting a customized system that can help you book more gigs at higher fees.

Ready to book more shows?

If you’re tired of letting clients slip through your fingers because you don’t have the time or energy to follow up with them, my system is the best solution.

Everything I write for you is 100% unique for you alone. And I’ve got 20+ years of copywriting experience, training in psychology, and real-world expertise to create a System for you.

Contact me today, while you’re thinking about it.

--Cris