Are you booking enough shows?

Unless you’re into magic as a hobby (nothing wrong with that), then you need to book more shows.

As a business owner, it’s your job to let your potential clients know about the services you can provide them.

Here’s the problem: No one ‘needs’ a magic show.

Your potential clients have no interest in booking a magic show…just ‘cuz.

Your magic show must accomplish a goal for your clients.

And the most important, yet most overlooked, skill to effectively convey how you can help your potential clients is simple and effective.

It’s called copywriting.

(*except 2020. Something weird happened that year. Can’t put my finger on it…)

At its core, copywriting is using the written word to explain to your potential clients why your service or product concisely and effectively will satisfy their want or need.

Used correctly, copywriting can help fill your calendar with bookings and allow you to live your life as a full-time magician.

I’m living proof. After learning copywriting, I became, in just a few short years, a high-earning magician enjoying the freedom of being my own boss.

Over the last 20+ years, I’ve kept my copywriting skills sharp and up to date.

In 2020, I invested over $20,000 in further copywriting education.

Why? With the pandemic in full swing, I wasn’t sure if live performing would come back.

I began copywriting for other clients, not just magicians. I realized I enjoyed it, and once live performing came back, I began offering my expertise to other performers with fantastic results.

You can read more of my clients’ comments HERE.

I’d love to help you achieve your performing goals.

If you’d like to talk to me about doing some copywriting for you, contact me and we can talk.

You could also invest in professional copywriting training, as I did.

Two problems with that:

1. It’s expensive
2. It’s complicated

First, the expense. Just getting started with copywriting is going to cost you some serious money.

Yes, there are copywriting books on Amazon that are affordable. I have many of them on my shelf.

But most don’t go into the detail needed to really sink your teeth into the nuances of writing effective copy.

Good courses on copywriting sell for several hundred dollars. Or even thousands.

Second problem – the complexity.

Going down the rabbit hole of copywriting could take you months (or even years) to master.

And I’m willing to bet if you’re reading this, you don’t want to become a copywriting master.

You just want to book more magic shows.

But today I have another option for you. And it’s a lot more affordable.

This module lays the groundwork, the foundation. In this lesson, I reveal what your copy must do to motivate your prospects to contact you.

But here’s the thing…not all clients are created equal.

Different markets and different prospects have different reasons for booking magic shows.

I’ve broken down the most common markets quickly, to help you get into the minds of your potential prospects.

It’s quick and easy, designed to get you in the right frame of mind when crafting your offer.

This module dives deep into how to talk about your show.

I’ll provide you with what to say, how to say it, and why.

Armed with this knowledge, you’ll never present yourself as a “magic for all occasions” performer again.

In this lesson, I teach you a simple framework for structuring your offer.

Using this formula, you’ll understand how to show your prospects you ‘get’ their problem or pain… and how to present yourself as the solution.

Candidly, there are hundreds of copywriting formulas in existence. This one is one of the simplest and most effective.

Best of all, for a new copywriter, it’s the easiest to understand and out into action.

Here is where you learn how to roll up your sleeves and start writing. You’ll discover what NOT to do when writing and why.

I’ll also cover simple editing and formatting techniques to make your writing even more effective.

And you’ll learn how to tap into the psychology of the many different personality types likely to read your copy.

Finally, I’ll also cover three simple ways to edit your copy and guarantee it’s in tiptop shape for public viewing quickly and easily.

Once you understand the fundamentals of copywriting, this lesson will reveal how to write copy for your website.

Since your website is (or should be) the hub of your marketing, writing for the web is critically important for long term success.

I’ll also reveal which pages are most essential, along with the second most visited page on your site (this will probably surprise you).

(PLEASE NOTE: This is NOT a course on website building or design. But an effective website MUST have targeted, well-written copy to be effective.)

In this final lesson, I reveal important steps to writing effective emails.

I cover transactional emails, informational emails, and more.

I also reveal crucial secrets for autoresponder emails, why they can save you a ton of time…and one mistake you MUST avoid with these emails.

As a bonus, I also recorded a video of me demonstrating the various tools I use to make my copy shine.

These tools are free, easy to use, and will save you a ton of time and effort, even if you’ve never written copy for your business before.

At the last minute, I also added a few example PDFs of copy I’ve written recently for my newest website and emails.

Viewing these will help cement these simple principles in your mind.

But right now, I know what some of you reading this are thinking…

AI is a fantastic tool for a lot of tasks. Used correctly it can pump out pretty good copy, too.

But every time I’ve seen a magician use AI to write their web copy, the results stunk.

The writing was soulless, reading as though it came out of an encyclopedia.

And the writing was way too complex for the web. (Pro Tip: If your copy reads at anything above a grade 8 reading level, it’s way too complex for the web.)

The main issue, though, is you.

How can AI effectively write about you and what you offer?

If you truly want to stand out from the other performers in your area, you need to use words to express why you are uniquely you…and why your prospects should hire you.

AI will just write generic platitudes, and you’ll wind up sounding like everyone else.

Writing the copy yourself allows your personality to shine through.

No one is going to hire you based on your tricks. They’re going to hire you based on who you are…

…And how you can help them solve their problem.

“The Magicians Copywriting Shortcut” will help you do that.

I debated what to charge for this course.

I have spent somewhere close to $40,000 in my lifetime on copywriting trainings, courses, and mentorships.

But like I said, I’m guessing you’re not looking to become a professional copywriter.

By distilling my knowledge into a laser-focused series of video modules, I’m making it easy for you to get started and implement what you learn right away.

Copywriting helps me earn a healthy six-figure income each year. So copywriting has been very good to me.

And I charge around $1500-$3000 to write copy for websites. Yes, just the copy, no design included.

The problem though, is me.

I don’t have the time to take on every magician who wants my help. I’m just one guy.

I’ve also rediscovered my love of performing, meaning my time is even more limited.

So I’ve decided to make this course affordable for magicians.

You can get “The Magicians Copywriting Shortcut” today for just $197.

I hope you take advantage of this offer because it won’t be this low for long.

Ready to get started? Simply click on the “Buy Now” button below.

You’ll be taken to a secure checkout page. I never see your payment details.

Best of all, your transaction is protected with encrypted technology created by super-smart elves to keep your information private and secure.

Get “The Magicians Copywriting Shortcut” now. You’ll give yourself valuable skills to help you book more shows at higher fees.

Once you complete your purchase, you’ll receive instant access to the copywriting training page.

You’ll also receive an email with a link to take you to the same training page. Save that email so you can access your training at any time.

With your purchase, you’ll also receive a subscription to my weekly newsletter, “The Professional Magician’s Life.” Each week, you receive a thoughtful article on some aspect of professional performing or the business side of performing.

Members are also the first to be notified of any new releases. And you’ll receive occasional discounts and special promotions that no one else has access to.