Client Comments

You may wonder if I can get the results I promise. Or what it's like to work with me. Below are real-world comments from magicians and entertainers I have helped with their marketing efforts.

Tim Piccirrillo

Kerry Cameron

"Cris Johnson is 'Magic's Best Kept Secret.' He is very good at persuasive writing, and combined with being an active, good performer he understands a magician's marketing needs much better than just a good marketing professional. For this alone, using his service is a no-brainer. Combining these with his SEO ability takes him way over the top. I have worked with other marketing/show gurus, even one that is highly revered in the "Green Cafe", and Cris towers over them all. He is even better than all this because Cris over-delivers. He promises one thing and then provides a lot more! Chris does not "hype" himself as most do either. He is very down-to-earth and honest about his limitations and how he can and can't help you, which is refreshing.

"For me, Cris was the best "find" at Kidabra. Cris actually puts money in your pocket besides helping you have a successful show. He has some big names as clients who swear by him.

Cris is a good and honest person in a time that is in short supply. I am so happy with him I am providing my phone number so if you have ANY doubts about him I would be happy to discuss his services with you: (919) 980-5437."

Brian Scott Ambrosch

"I wanted to take a moment to send you an email… I don’t have much time though because I have been extra busy responding to inquiries and booking shows. This is really a problem you created and I couldn’t thank you enough.

"I knew I needed to do some much needed work on my website in order for it to perform better, especially with SEO. After having heard a number of friends who have worked with you rave about your services I decided it was my turn. Not only were you easy to work with, you helped me understand why I was doing what I was doing. 

Magician Brian Scott Ambrosch

"The results have been nothing short of amazing. I figured it would take months if not a full year to see the results of the work we did together. Instead, I noticed a jump in inquiries RIGHT AWAY! I know there is a ways to go, but if the number of inquiries I am getting with just a few weeks in place, I can only imagine what it is going to be like in 6 months to a year from now. I can already attribute thousands of dollars to our work, which means my investment has already paid for itself. My only regret is not having done this so much earlier.

"Thank you for the work you did and I am sure we will be working together for a long time coming."

The Professional Magician Club marketing for magicians - Magician Joe Romano

Joe Romano

"After 4 months of having Cris Johnson use his marketing expertise to boost my business after COVID, I made so much money I could afford to buy a copy of the Daredevil #1 comic book."


Mark Daniel

"Working with Cris I’ve not only learned a lot, but I’ve been blown away by his old school customer service and yet cutting edge delivery.

He gets what we do because he’s one of us as a performer, and his understanding of Google and websites is incredible.
Instead of making your eyes glaze over with Computer design geek lingo, he can explain things to me in a way that that I can understand.

His periodic video updates done just for you, are very detailed and perfect to track where you are and to help plan for what’s next.

Google and website SEO today are incredibly complicated. No longer can you just put up a website and stake your claim to your fame and fortune.


Today you have to really work at it and it is amazing to have Cris as your guru on the pathway to help guide you along.”

kidabra creator Mark Daniel

Graham Rogers

“I learned the hard way that it is best to outsource things you are not proficient at. One of those things for me was copywriting for marketing, including emails, website copy and sales letters. I recently have started using Cris Johnson as my go to guy for all things copywriting and I could not be happier! Cris takes the time to understand what you are looking for and what your desired results are; and he does get you results. Cris has recently worked on copy for a complete website, email campaigns, and autoresponder copy for my new venture. He did an amazing job with the complete project. Cris is also a wizard with SEO and has helped me, in a very short time, reach number one on google search. I highly recommend Cris’s services. He gets results and he always delivers more than what was expected.”

David Moreland

"I can’t say enough great things about Cris Johnson, aka ‘That Digital Marketing Guy’! Cris is an excellent copywriter with a vast knowledge of digital marketing. He’s smart, conscientious, punctual, and thorough. He’s a great communicator and an all-around nice guy. If they gave merit badges for digital marketing, Cris would be an Eagle Scout many times over! (I'm getting very regular inquiries, Cris -- THANKS!)"

David Martinez   

“I decided to work with Cris after listening to his podcast, which is full of great interviews and advice from a seasoned pro. I asked Cris to rewrite all my marketing materials: website, emails, and more. Cris overdelivered! He gathered a bunch of information about me and then went to work creating clear, compelling, SEO-friendly messages that I am now implementing in my magic business. In addition, Cris is friendly, fun to work with, and readily available for questions and discussions. I would highly recommend Cris for anyone who wants to improve their marketing and increase their leads.”

Steven Craig

"Cris Johnson is, quite simply, a marketing genius.  For a while now, Cris has been helping me streamline and expand my marketing efforts.  The results are greater than I ever anticipated.   Having experienced first-hand his marketing expertise, I can say this:  Whether you're looking for an analysis of your marketing process; copywriting for sales letters, blogs, or websites; increasing your search engine optimization; or developing impactful automated email marketing campaigns, Cris is without question your guy.   

"Combined with his significant marketing abilities is his devotion to providing excellent customer service.  He always meets his deadlines and is available to discuss my marketing questions on my schedule."  

Paul Merklein

Cris took my website to the next level.  His suggestions, ideas, and customer service were invaluable, fast, and affordable.  I plan to hire him again, and I recommend him to anyone needing copy-writing help.”


Eric Lerner

"I hired Cris for SEO, funnel, and website help.  He exceeded all my expectations!  His professionalism and ease to work with was refreshing for this particular space.  He was collaborative and at the same time comfortable expressing his more educated opinion when needed.  SEO takes time and is a marathon, not a sprint.  I'm looking forward to seeing the results of Cris's hard work over the next few months.  Besides that, I'm just happy with how he helped with reshaping my site and the numerous follow up emails he created for me.  If you're on the fence, get off and call Cris.  But don't call him if you're a magician based in NYC :)"

Brian Cassady

"As a professional entertainer I have been looking to partner with a one-stop person for all my digital marketing needs. Cris Johnson is that guy. Personable, responsive, available and knowledgeable. I felt prioritized throughout the process and have been set up for success! If you are tired of flying solo and need a real expert in your corner to take you to the next level in multiple areas of your business I highly recommend Cris Johnson."

Jacki Manna

"You were right...my phone has been ringing off the hook! I book at least one show EVERY day. That's crazy! This is the busiest I've ever been. I am truly grateful I found you and that you were willing to help me. Thank you."

Tim Jennings

"I've found that sometimes when you're looking to learn more about something, you can save a lot of time and energy by asking for help, rather than doing tons of research and trial and error on your own.  The problem is finding someone who's an expert at what you're looking to learn.  Cris was exactly the expert I needed, and was extremely generous with his knowledge and willing to help!

“I took a chance and contacted him directly to see if he might be willing to work with me on coming up with ideas for magic routines that incorporate a larger amount of volunteers.  I know a very important element in school assembly shows is lots of audience participation, and other than a mismade flag routine that gets three kids onstage, everything else I do only gets one or two kids up at a time.  So what I needed was a brainstorming session with someone who's worked the market I'm looking to perform in, and who has had experience with tried and true routines and ideas that maximize audience participation. 



“Cris responded promptly, and offered some initial suggestions for me via email.  We then scheduled a one hour Zoom consulting session, which was exactly what I was hoping for.  I came prepared with a pad and paper to take notes, and Cris came prepared with precisely the information I was looking for.  I was scribbling furiously throughout the session, taking notes as he spoke, and adding multiple new ideas we came up with as we went.  It was fantastic!  Cris shared routines and ideas directly from his performing experience, and since he's done thousands of shows, he's got advice and tips in there that go far above and beyond anything I'd think up on my own.  It included simple things like audience triggers that set expectations for a trick and maximize the response, volunteer management, and hilarious ad-libbed moments that Cris came up with on his own during performances.  He held nothing back, and I was able to ask lots of questions along the way.  He also shared a routine idea for a trick I was already considering as a closer to my show, and it expanded the performance from being an already strong solo piece, to an incredibly powerful show closer that gets 7 kids onstage to all be part of sharing a key message in the show.  This alone was worth more than the cost of the entire session.

“Cris's consulting session was a hugely valuable experience for me, and I very much appreciated that he paid close attention ahead of time to exactly what it was that I wanted to walk away with after the session.  He delivered all of that, and more, and it turned out to be a genuinely fun experience for me, too!  Even though we got straight to the point on what I wanted the session to focus on, Cris is just an all around nice guy, and conversational in nature, so it felt more like chatting and brainstorming with a friend, rather than some sort of transactional scripted experience.  And Cris even stuck around a bit longer than planned when I had a few more questions for him, as I could tell he really did want to make sure that I left with knowledge and direction that were beyond what I was expecting.

“I booked this session thinking it would be a one-time thing, but I can tell that Cris has plenty more to share, and I know I have lots to learn, so I'll definitely be back for more.  Thanks again Cris for exceeding expectations, and to anyone looking for some one-on-one assistance and direction with marketing, school shows, and any of the myriad other things Cris specializes in, I'd highly recommend scheduling a personalized Zoom session with him for a chance to tap into his decades of experience (unless you've got a few decades to learn it all on your own!)."

To find out more how I can help you book more shows at higher fees, click the button below to see my list of services.

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