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Want to "Level Up?"

Articles

On this page you will find several articles on how to improve your magic business.

Some of these articles are step-by-step "here's what to do" articles. Others are more thoughtful and philosophical. In them I challenge you to think differently about your magic.

Just by shifting your mindset, you can see massive improvement not only in how many shows you book but also the quality of the gigs.

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Masking Sleight of Hand

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Time to Dump That Prop?

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Don't "Pitch-Slap" Your Prospects

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3 Ways to Stay Safe

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How I Set Prices in the Beginning..

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When NOT to Over Deliver

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Testimonials the Right Way

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What if a Prop Breaks?

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What If a Child Cries?

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What If THIS Happens?

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What George Burns Taught Me About Performing...

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How to Handle Protesters

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2 Ways to Earn Client Loyalty

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Making Gig Requests SOP

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Your Clients Will Love This

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Which Tricks Do Your Audiences Like?

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Pack Flat Play Big Tips

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Can Your Audience Hear You?

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Acting Lessons From a Cat?

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Ditching Props Between Routines

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Kid Show Control Hacks

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Your Perceptions VS Your Client's

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Eliminating Requests to Inspect Your Props

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Easy Ways to Help Your Clients

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Volunteer Assault

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Can You Scare Kids During a Show?

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Can You Perform Bizarre Magic for Paid Shows?

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Routine Placement & Show Structure

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Building Your Business on a Solid Foundation

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10 Tips for Staying Safe While Performing

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A Place to Work

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Cleaning Up After a Show

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Weird Words

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Balancing Performing & Health

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How Do You Handle Small Audiences?

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Don't Beat Yourself Up...

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Recording Shows & Demo Videos

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Developing Your USP

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How to 'Train' Your Audiences

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Google Ads Traps

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Transporting Gear

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Beware the Skill Demon

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Compartmentalize

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Outdoor Show Tips

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Walking Out On a Show

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The Case for Reliability

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Planning for Seasons

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4 Tips for Editing Your Shows

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Show Safety

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Putting in the Work

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The Professional Magician Club marketing for magicians

3 Ways to Stay Organized

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Handling Time Delays

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Fish, Snakes, & Show Mastery

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The Perfect Time to Sell Your Show

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Prepare for These Situations

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3 Email Marketing Secrets

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Character & Effects

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Remembering Scott Alexander

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A Mental 'Hack' with Clients

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Backups to Your Backups?

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Follow Your Passion and Money will Follow

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Make More Money with Theme Shows

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A Powerful Mental Tool?

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Your Payment Terms

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Unneeded Technology

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Mastery: The Difference Between Good & Great

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Mental Rehearsal Hacks

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Customer Service

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Anticipating Show Disasters

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Client Comments

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Sacrifice

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Keeping Track of Stuff

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The Power of a List

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Emergency Kit & Show Lineup Sheets

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Max Maven

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How to Help Your Clients

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Always Ask These Questions

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Remember Your Audience

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Are You Guilty of This Too?

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Want More Magic Shows?

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Professionalism in Magic

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Keys to Effective Emails

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Organizing Your Magic

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This Article Can Save Your Bank Account

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Reuniting with Old Friends

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A 3-Step Practice Process

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Making the Case for Set Lists

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How to Treat Volunteers

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Thumb Tips & Green Fingers

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Magician's Support Network

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Why Should You Get Hired?

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Creating Client Loyalty

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Scripting & Adlibs

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Do You Know How to Pivot?

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Handling Show Disasters

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Don't Get Bit By a Big Lizard

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Do You Know What You Need?

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Secret to Great Performances?

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Taking Action

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The #1 Ingredient...

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Saving Money?

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Know Your Destination?

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Snow Stuck Between Your Toes?

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Count the Pencils

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Too Many Hats?

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