I built a six-figure magic career on marketing. Now I build yours.

Two weeks on a garage floor

I was stuck in a bad relationship, 200 miles from family and friends, with no money to leave. My choices were to stay or move into the garage where I worked. I chose the garage.

Lying on that floor, I understood that my choices had put me there, and that it was up to me to get out. It lit a fire under a lifelong dream: becoming a full-time magician.

An ad in a magic magazine

While I was sleeping on that floor, I found an ad promising a way to become a well-paid, full-time performer. I ordered the material and devoured it. A few months later I was performing several shows a month.

Married, then I quit my day job

A few years later my high school crush got in touch out of the blue. Within a year we were married. The week after the wedding, I quit my day job. I haven’t worked for anyone since.

Six figures

I kept learning the newest marketing methods and applying them as technology changed. Within three years of going full-time I was making more than $100,000 a year. I ran my first Google Ads campaign in 2002 and never stopped.

Shows that change how people think

In high school, my psychology teacher convinced our class we’d used “group telekinesis” to make a stranger on the sidewalk trip. I was hooked on the power of the mind. Once I could choose my shows, I focused on educational and motivational programs for audiences across North America.

COVID cancels every show

I built a virtual science show for schools for about $620 in lights, camera and backdrop. It booked about 50 shows through the worst stretch my business has ever had. (It was my wife Libby’s idea. She admitted that six years later.) That show led to three books, and the books led to copywriting as a profession.

Helping magicians live the dream

Now I write, build and market for other performers: websites, Google Ads, SEO and copy. I still perform, and I test changes in my own business before I recommend them to yours.