Phil Ackerly: Passion & Personalization
#127 - WOW. That's the reaction I had after my interview Phil Ackerly. He's funny, creative, and a deep thinker about his magic. He's also big on personalization. You'll be amazed and delighted with everything Phil shares in this 60-minute+ interview!
Today's Trick Talk features Bill Abbott's Postcards From Paradise!
Below are notes, video links, and more from Phil's interview:
WEBSITE
www.MakePhilAppear.com
SHOP PAGE
www.Ackerly-Entertainment.com/shop
PERFORMANCE VIDEOS
OLD GLORY – My version of Mis-made Flag
https://vimeo.com/392637345
BLACKSTONE BUNNY – This will be explained in my lecture notes
https://vimeo.com/926990343
Multitasking – My Zig-Zag Routine
https://vimeo.com/147540126
Diversity 2020 – My News Tear Routine
https://vimeo.com/406272584
Heroes – My Gypsy Thread for Blue Star Moms Fundraiser
https://vimeo.com/147540126
PRODUCT VIDEOS
STAR OF THE SHOW
https://vimeo.com/950341920
CANDY MAN
https://vimeo.com/914633525
GHOST KNOTS
https://vimeo.com/makephilappear/bekosghost
13 RINGS
https://vimeo.com/928959750
RISING CARDS
https://vimeo.com/810001532
How I got started
1989
Travelin’ Magician Act – PCAM, SAM Award Winner, Magic Castle Close up Gallery
1992
Lay off from High Tech / Career Change
32 years full time - Busiest Performer in SF BAY AREA
Weekend Warrior – how do I manage 3-4 and sometimes 6 shows a day
Corporate and Private Shows –
From a kids show in the morning to an adult birthday in the afternoon and corporate show on stage in the evening.
2021 Moved to No Nevada 2yrs ago – performing and now building products for magicians. Giving back to the magic community.
My sales approach –
Ask Permission to Ask Question
Paint a Picture in their Minds
Selling is Performing
How do I respond when the first question they ask is How much you charge.
How I connect with the kids/parents upon arrival and during the show
My Three Pillars of Success – My Phil-osophy
Passion, Connection, Personalization
Personalizing – my niche
My Prized Routines
BirthDYE Surprise
Blackstone Bunny
13 Rings
Star of the Show
You Made the Front Page
Magical Message
Chicago Opener – my way
Royal Prediction
Always a Student
My coaches, mentors and influencers in Magic
Daryl
Patrick Martin
Ormond McGill
Bob Fitch
Tobias Beckwith, Jeff McBride, Larry Hass
Bruce Gold
Paul Burleson
Brian Nunez
Mike Stroud
Glenn Haywood
By the way…whenever you’re ready, here are 4 ways I can help you grow your magic business to book more shows at higher fees:
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In this 2-hour video training, I’ll reveal exactly what your website needs if you want to succeed as a professional entertainer in the 21st century. Get all the details HERE.
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Not sure how to move your magic business forward? I’ll analyze your complete magic business (website, market, competition, and more) and give you a complete game plan for getting your performing business to the next level. Find out how HERE.
4. Work with me privately.
Need help in multiple areas? I can help you with your website, direct mail, email, or other marketing strategies. I also offer consulting services for crafting magic routines or even entire shows. Want to find out more? Shoot me an email at cris@theprofessionalmagicianclubpro.com.
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