VIDEO COURSE · ABOUT 2 HOURS
No one “needs” a magic show. Your show has to accomplish something for your client, and copywriting is how you say what. It’s why I’ve earned six figures nearly every year since 2007.
The problem with learning it
I’ve spent close to $40,000 on copywriting training over my lifetime, including $20,000 in 2020 alone. Good courses cost hundreds or thousands of dollars, and mastering it can take years.
But you don’t want to be a copywriter. You want to book more shows. So I cut the fat and kept what a performer needs: about two hours, in six lean modules.
Six modules
Why each market books, and what your copy must do to make them contact you.
What to say, how to say it, and why. Never “magic for all occasions” again.
A simple framework: show you understand their problem, then present yourself as the solution.
What not to do, simple formatting, personality types, and three quick edits.
The essential pages, and the second most-visited page on your site (it’ll surprise you).
Transactional emails, autoresponders, and the one mistake you must avoid.
Bonus: a walk-through of the free editing tools I use, plus example PDFs of copy I recently wrote for my own website and emails.
“Why can’t I just use AI?”
AI is a fantastic tool. But every magician site I’ve seen written by AI read like an encyclopedia: soulless, generic and too complex for the web. (Pro tip: anything above an 8th-grade reading level is too complex.)
Nobody hires you for your tricks. They hire you for who you are and how you’ll solve their problem. Writing your own copy lets your personality come through.
What you get
No. It’s about the words. If you want to build the site yourself too, see The Magician’s Website Builder.
Right after checkout you get instant access to the training page, plus an email with the same link to keep.